A New Model for Product [Drug] Development

The old one sucks

Article published in Chemistry Today, 2011 (peer reviewed)

The journal Chemistry Today published a peer reviewed article of mine in 2011, titled A New Model for Product Development.

Even in those days, and before, there was a broad consensus in the industry that pharmaceutical product development was languishing in the dark ages.

This is the abstract, also in the link above:

ABSTRACT: The familiar multistage model of drug discovery and development has been in place for decades. Attrition rates under that model have been and still are frighteningly high. The associated debilitating issues, such as weak patient engagement, limited involvement of key stakeholders at critical stages and slow routes to market, are clear for all to see.

This article argues that the time is nigh to consider a new approach, based upon what has been learned from other industry sectors developing products for customer markets. The regulators are demanding it through modernisation initiatives, but industry has, to d…