A TALE FROM THE WELSH HILLS

Medicines development a la the Morgan family—keep it simple, stupid

FIND IT, FILE IT, FLOG IT

This is an extract from Find It, File It, Flog It: Pharma's Crippling Addiction and How to Cure it. Hedley self-published it in 2015 to give an easy-to-read explanation of how things have gone so badly wrong in the pharma industry, and how to correct course….couldn’t resisit slipping a little bit of Wales in there!

THE MORGAN FAMILY

“Dafydd Morgan got up from the kitchen table to answer the knock at the farmhouse door. Standing on the opposite side of the door was a strangely dressed man with a cloak around his shoulders. He explained that he was a prince consort from a far-off land.

With a concerned look on his face, he explained that his people were vegetarian, but some were getting sick from a diet lacking in protein. The wise men had researched the issue and concluded that a diet including meat was the only treatment and that Welsh pork sausages were the best.

He asked if the Morgan farm would be interested in supplying them with prime sausages. Dafydd invite…