BIG PHARMA GOLIATH—MEET NOT SO DIDDY DAVID!

Goliath was a sitting duck, ready to be plucked. So it is with Big Pharma.

SMALL DON’T MEAN POWERLESS?

Goliath was a giant, covered from head to toe in armour, armed to the teeth.

David was diddy (little, for our non-UK friends). He was a lowly shepherd, without a scrap of armour, and only a sling and stone to defend himself with.

How on earth did David slay Goliath? Such an apparent total mis-match…

…or so it seemed—but looks can…