BIG PHARMA—FULSOME PLUM OR DRIED-UP PRUNE?
It’s a dried-up prune!
The fulsome plum days
Truly, Big Pharma is a dried-up prune compared to the fulsome plum it used to be.
In the pre-blockbuster era, discovering and developing drugs was the exclusive domain of large, predominantly vertically integrated pharmaceutical companies. They were the ones that generated and owned all the clinical and nonclinical data, compiled the…