Find It, File It, Flog It, published 2015
Some of you may have noticed I refer to Big Pharma’s failed ‘blockbuster’ strategy as Find It, File It, Flog It.
Find It = Select 250 molecular compounds as development candidates
File It = Hand them over to contractors to get them approved.
Flog It = Market the bones out of the paltry one that gets approved.
You ca…
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