Chapter 3: Big Pharma’s Crippling Addiction and How to Cure It—Big Pharma Jettisons Its Assets

Who needs drug development and manufacture anyway?!!!

3      Big Pharma Jettisons Its Assets

Success smells so sweet

Success created a thirst for bigger and better returns. Financial whiz kids, consultants, and heaven knows whoever else waded in to provide much-needed advice. By the time Big Pharma was in full swing toward the later 1980s, many sectors had identified the potential benefits associated with outsourcing activities that previously had been carried out in-house. The rationale was simple.