DISRUPTING PHARMA—ONLY POLITICIANS CAN DO IT, HERE’S WHY AND HOW

Part III

THE PAINFULL ANALYSIS

It all started with Glaxo’s success inadvertently creating an illusion that fooled an entire industry, including itself.

As accidental illusionist, Glaxo did what magicians do. It deflected audience eyes away from the hand enabling the magic, onto the hand performing the show. The illusion was met with thunderous applause, as it unfo…