HOUSTON, WE’VE HAD A PROBLEM

[Note: This is an excerpt from chapter 2, Taming The Big Pharma Monster: by Speaking Truth to Power]

ADDICTIVE GAMBLER IN DENIAL

There’s no way to soften the blows in this chapter, as the evidence will be stark, substantial, and downright frightening at times. It is in reaction to that fright that we call on pharmaceutical companies (PCs)s to wake up to the errors of the past and opportunities of the future.

Addiction experts will tell us that the first step in any journey of reform and re-invention is to admit there’s a problem, and that radical change is not only necessary – it is a matter of survival, a life or death opportunity.

At this point we take stock on behalf of the addict, perform a state of the nation review of the medicines industry, and define the scale of the task ahead.

Through the book, we will draw on wisdom wrapped up in songs, films and giants of the industrial world. The country music icon Kenny Rogers has his say here. Fans of Kenny will be familiar with the lyrics f…