IS THIS THE END FOR 'FIND IT, FILE IT, FLOG IT?'

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WHAT THE DEVIL IS ‘FIND IT, FILE IT, FLOG IT?’

That’s the name I gave to big pharma’s strategy for developing drugs, in the book of the same name, in 2015. The picture below, kindly donated at the time by Dr Graham Cox, a former pharma marketing executive, describes it:

The reigning paradigm of drug development, courtesy Expert Witness Dr Graham Cox.

Here …