More on Big Pharma's failed strategy, explained by Hedley in simple terms
You couldn't make this up...
I’ve recorded a simple account of it all
It struck me that a short (5 min.) recording of how Big Pharma shot itself in the foot would be a quick and easy way to better understand it. Here you go:
If you missed it, more here
Hopefully, with that simple overview, this previous Newsletter will give you more of the detail.
Small companies can’t develop new medi…
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