The daggers in the heart of Big Pharma's misguided blockbuster strategy

What was the strategy?

Yesterday, I covered the misguided strategy that fuelled the blockbuster era. This, in turn, led to Pfizer et al adopting desperate measures to keep investors on-side, resulting in the SARS-CoV-2 toxic jabs.

The full story is here:

A tale of how the pharma system was broken—and how Pfizer et al turned it toxic!

I christened it the ‘Find It, File It, Flog It’ strategy

I’ve covered this erroneous strategy previously in the link below:

Find It, File It, Flog It—exposing Big Pharma's route to blockbuster profits

This extract sums it up, me thinks:

“In the name of conserving remaining patent life, the industry puts things on fast-forward. The patent fairy (or is it a wicked witch?) is omnipresent, and every pause for thought must be met with a poke of her broom handle or a whack with the bristles.

To recap in the real world, this “lifestyle” approach involved finding a promising patented compound (Find It), placing it into a development pipeline intended for regulatory approval to market (File It), and then marketing the approved product with the utmos…