THE HARSH REALITIES FOR BIG PHARMA

...and it's just as you thought!

[Excerpt from Find It, File It, Flog It: Pharma's Crippling Addiction and How to Cure it, 2015, PP 96 -98]

“The Fog of confusion is lifted

Armed with newfound confidence of knowing what the harsh realities really are, we can now turn back to our questions amid the fog. We ask each question again and answer them in five words or less. This is so the dissenting voices from chapter 5 are clear on the message and have an opportunity to critique. It’s not easy to separate vested interests from genuine confusion over what has happened.

Fortunately, it is not necessary to make that distinction because the facts are now laid bare before them and the opportunity exists to confirm or deny accordingly.

Is drug development really a risky business?

Yes, but it shouldn’t be.

Does it cost a fortune to develop a new drug?

Yes, but It shouldn’t.

Are some drugs too expensive?

Yes.

Is Big Pharma becoming more focused on the patient these days?

No.

Is there a lack of innovation in drug development?

Yes

Is t…