WHY BIG PHARMA IS DEAD IN THE WATER—GET READY TO STEP-UP TO THE PLATE
Unused/expired injections, and their components, are located all over the globe—who is going to sort it out?
THE WHY
Between 1985 and 1995, Big Pharma sold off its facilities and skilled people that created its products.
When less products came through, it engaged in horizontal M&A activity that cost $BNs but didn’t help—in fact, things got more complex, and failure became endemic.
Then, Big Pharma focussed on rare disease, orphan indications and all things cancer—the volumes were so small, that to impress investors, it had to charge unaffordable, eye-watering prices.
They tried $1M per treatment